Teaching Courses
* Managing Business Culture and Strategy
* Creating a Culture of Customer Care
* International Marketing: The Mix
* Marketing Research Theory
* International Business Environment: Geographical Influences
* Introduction to Business
* Marketing: An Introduction
* Graded Unit 1
* Graded Unit 2
Profile
Dr. Yufei Huang is a lecturer at the International College, Xiamen University. She holds a PhD in Management from the University of York (UK), an MSc in International Marketing Management from the University of Leeds (UK), and a BSc in Logistics Management from Beijing Technology and Business University (China). Her primary research interests lie in social media marketing, brand endorsement, consumer behavior, and consumer psychology.
Highly international in her professional scope, Dr. Huang has served as a conference assistant at the United Nations Headquarters in New York, where she supported high-level intergovernmental meetings and conducted specialized committee research. Additionally, she has worked as an interpreter for the China office of the BRICS Committee for International Cooperation Healthcare and demonstrated strong leadership by founding a voluntary English language program for international students at the University of York.
Research Outputs
1.Huang, Y., Fastoso, F., Jimenéz, H.G., Banerjee, S. (2023). How Are Peer Endorser Characteristics Related to Brand Selfie Attitude? An Abstract. In: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
2.Lu , Wijayaratna K, Huang Y and Qiu A (2022) AI-Enabled Opportunities and Transformation Challenges for SMEs in the Post-pandemic Era: A Review and Research Agenda. Front. Public Health (SSCI, IF=6.461) 10:885067 Doi:10.3389/fpubh.2022.885067
Awards
1. Best Paper Award, 4th July 2022 (Issued by 1st Annual Northeast Digital Marketing Conference, Newcastle University Business School, the United Kingdom)
2. CSC scholarship for PhD, 2018-2021 (Issued by China Scholarship Council)
